The National FoE Use Less Stuff campaign is described here. But see their overview below:
Solutions to overconsumption
It’s obvious we need to stop ravaging the planet.
Unfortunately, our ‘I am what I buy’ culture is an obstacle. It leads to farcical advertising slogans like “Be yourself” – as if wearing mass-produced fragrance can give you a true sense of who you really are.
There are more meaningful ways of defining identity [PDF], like belonging to something you love – a sports club, community choir, animal rescue sanctuary etc. We need public authorities to create more of these social opportunities to give people a sense of purpose beyond being a consumer.
Marketing can help. It’s a powerful tool for changing behaviour. Once used to encourage smoking, it’s now doing completely the opposite. If it can change our relationship with tobacco, it can change how we consume too. This means promoting activities and stuff that are good for people and planet.
And we need stronger laws. Companies should be made to report on every single aspect of their supply chains – from excavation right through to the shop window – including water and land use, and climate-changing emissions.
We need circular economies that prioritise re-using, recycling and repairing. Societies designing stuff to last longer – using our precious and limited natural resources far more cleverly.
We have a once-in-a-lifetime opportunity to shift future urbanization on to a more environmentally sustainable and socially just path. The Weight of Cities suggests a new approach to focus on low-carbon, resource-efficient, inclusive cities.